“Fully Uploaded” was the wildly integrated advertising campaign surrounding Lunchables Uploaded product line geared toward the teenage demographic. It was all about taking things to the next level, which is why we teamed up with skateboarder, influencer, and all-around big personality Rob Dyrdek to create an online TV show called “Fully Uploaded.” The show went on for two seasons and featured guests like dance crew Jabbawockeez, trick-shot extraordinaires Dude Perfect, and rapper Chanel West Coast.

By far, this was the most variety of work I’ve ever done for one project. I was responsible for producing the design of the website that hosted the show and its bonus content; visuals for social media campaign posts for Facebook, Twitter, and Instagram; photo retouching and editing; interactive and dynamic web banners; a custom graphic for a mini-fridge for the set of the show; and even the back-of-package design for the physical Lunchables Uploaded product.

This project was a huge success. We amassed over 120 million video views, increased social shares by 118%, and helped make Lunchables the fifth $1 billion brand at Kraft.