The Sales Calendar is an ongoing Groupon Coupons blog series with some of the highest traffic on their corner of the site, bringing in high-dollar SEO value, and I needed to create a system to have them feel united while being relatively simple to iterate upon. Instead of relying on a limited bank of stock images or brand logos, I opted for this digital illustrated look with thick lines and bold brand color.
When COVID-19 began, we saw the storefronts of our favorite merchants much less. By focusing on common architectural tendencies for certain brands, I brought a sense of familiarity to Groupon Coupons blog visitors who now were shopping sales online instead of visiting their favorite stores in-person. I wanted to imply the idea that a team of human beings at Groupon Coupons put this research together, so as opposed to stark realism or architectural drawing, I intentionally used imperfect linework as if these were drawn by a single weight of permanent marker. The resulting illustrations naturally fit within the same family even though the brand colors can vary widely from store to store.