Benchtools Home PageBenchtools Home Page

Benchtools Home Page


Benchtools is a tool for marketers that tracks and reports on a brand’s competitors search engine visibility. I had worked on UX/UI projects for the tool in the past, but for this project was instructed to discard my knowledge of their actual interface. Instead, I was tasked with presenting the product’s services without actually divulging their proprietary technologies for a public-facing site.

I took the challenge to simplify the graphs found inside the Benchtools interface. I created icons and animated images to engage the visitor as they learned about the product. All in all, the home page serves as a beautiful and eye-catching marketing tool to educate potential users about the powerful tools within Benchtools.