Illustration Typography

During my tenure at Groupon, I took on the exciting challenge of crafting a diverse range of infographics for our inbound marketing efforts. These projects allowed us to step outside the confines of strict Groupon brand standards, affording us the creative freedom to develop content that didn’t necessarily revolve around our brand but instead aimed at bolstering the SEO value of the burgeoning Groupon Coupons blog.

With each infographic, I delved into the realm of visual storytelling, combining compelling design elements with data-driven insights to present information in a captivating and easily digestible format. This approach not only engaged our audience but also enhanced the blog’s visibility in search engine results, ultimately driving more organic traffic to the platform.

The accompanying articles for some these infographics can be found here: